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Why Google Ads

Reach people at the exact moment they're ready to buy.

Google Ads is the fastest way to put your business in front of high-intent customers. But it's also easy to waste money on it — broad keywords, weak ads and no tracking drain budgets quickly. We run accounts the careful way.

  • Search campaigns built on real buying-intent keywords
  • Negative keywords and search-term reviews to cut wasted spend
  • Conversion, call and form tracking set up before launch
  • Ad copy and landing-page recommendations tested continuously
  • Plain-English reporting on cost per lead and revenue
Campaign types

The right campaign for the way your customers buy.

Search campaigns

Text ads that appear when people search for your services — the backbone of most lead-generation accounts.

Shopping campaigns

Product listings with images and prices in front of buyers. Ideal for e-commerce stores and product catalogues.

Performance Max

Google's automated, goal-driven campaigns across Search, YouTube, Maps and more — managed with strong guardrails and clean data.

Remarketing

Bring back visitors who didn't convert the first time with focused follow-up ads.

Our process

A transparent path from audit to scale.

01

Account & competitor audit

We review your existing ad account (if you have one), your website and your competitors to find the quickest wins and the biggest leaks.

02

Tracking & structure

We set up conversion tracking, call tracking and a clean campaign structure so every rand can be traced to a result.

03

Build & launch

Keywords, ad copy, extensions and budgets go live, with locations and schedules matched to how your customers search.

04

Weekly optimisation

We review search terms, add negatives, adjust bids and test new ads every week — trimming waste and scaling what works.

05

Report & scale

Monthly reporting on leads, cost per lead and return, with a clear plan for where to invest next.

Stronger together

Pairs best with these channels.

FAQ

Common questions.

How much should I spend on Google Ads?+

It depends on your industry, competition and goals. Your ad budget is paid directly to Google from your own ad account — we recommend a starting budget after your free audit. Our packages manage up to R15,000/month (Starter) or R60,000/month (Growth) in ad spend; see our Services page for details.

How quickly will I get leads from Google Ads?+

Campaigns can start generating enquiries within days of launching once conversion tracking is live. The first few weeks are also a learning period where we tighten keywords, ads and bids, so results typically improve month on month.

Will I own my Google Ads account?+

Yes. We work inside your own Google Ads account (or set one up in your business's name), so you always own your data, history and learnings — even if you leave us.

Can you guarantee results or a number-one position?+

No honest agency can guarantee a specific position or sales figure — Google runs an auction. What we guarantee is clean conversion tracking, sensible account structure, weekly optimisation and transparent reporting on cost per lead and revenue.

Should I run Google Ads or invest in SEO?+

Ideally both. Google Ads delivers visibility and leads quickly, while SEO builds free, compounding traffic over months. We plan the two together so ad spend can fall over time as organic rankings grow.

Ready to grow?

Get a free audit of your Google Ads — or a plan if you're starting fresh.

We'll show you where budget is being wasted and where the fastest wins are, with a clear plan within 48 hours.

Book a free Google Ads audit →